Whats Being Heard Online

Companies who sell fake reviews to hotels and other services are compromising their clients’ integrity and cheating consumers out of an honest evaluation.

If you’ve ever searched the Internet for product reviews before making a purchase, you’ve surely seen them: glowing reviews, telling you how fantastic this audio system is or what a wonderful time was had staying at that hotel. Did it ever strike you as strange that sometimes there seem to be tens, maybe even hundreds, of reviews that don’t have one bad word to say?It just so happens that those reviews you’re reading might actually be fake. (continue reading…)